UGC Brief Builder
Give creators the information they need to make on-brief content. Add your campaign details, generate a structured draft, then copy it into your workflow.
A clear brief saves revision time and helps both sides agree on the work. This builder turns a few campaign inputs into a starting document. It does not decide fair rates, grant usage rights, or replace a signed agreement.
Your brief draft
Add campaign details and select Generate brief.
Your generated brief will appear here.
Your entries are used only to generate this text in your browser. Avoid entering confidential or sensitive information.
What a strong UGC brief should make clear
Creators need a specific audience, product context, deliverable list, realistic deadline, review process, compensation structure, and usage terms. Separate creative direction from mandatory claims: give creators room to speak naturally while spelling out what the brand can substantiate and what the content must disclose.
If the creator will post or endorse the product, review the FTC’s disclosure guidance and include clear instructions in the brief. Put compensation and content rights in the agreement, not only in the creative notes.
Compare campaign software and creator services in our creator platform guide, and use our creator opportunity checklist to review campaigns from the other side.